ProtectionFeb 27 2023

‘Fake data’ in comparison quote lead forms nearly doubles

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‘Fake data’ in comparison quote lead forms nearly doubles
'The invalid rate for lead generation is only going to get worse,' said Contact State founder Alain Desmier [Pexels/William Fortunato]

The volume of “fake data” being entered into comparison quote lead forms has nearly doubled, as more customers fear being pestered with calls.

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