ProtectionFeb 13 2024

Majority of consumers have seen no advertising for critical illness

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Majority of consumers have seen no advertising for critical illness
There is a “significant lack of understanding and awareness” of CIC among customers (David Geib/Pexels)
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Seven in 10 (70 per cent) consumers cannot recall seeing any advertising for critical illness cover recently on TV, in social media, or in the news, a study from CIExpert has revealed.

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