Scottish Widows is the latest insurer to join CIExpert’s Life and Critical Illness Insight Zones.
Designed around consumer duty requirements, the Insight Zones provide advisers with information on aspects of critical illness and life propositions, in particular to enable advisers to streamline their protection sales and research process.
The Insight Zones offer advisers a “birds-eye” view of all policies, including information of condition coverage and payment level together.
This includes sections containing policy information, claims data, limits, product flexibility, GIOs, and smoker treatment as well as a new section focusing on annual statements.
Every Insight Zone is “signed off” by each of the insurers to ensure the accuracy of the information they contain.
CIExpert proposition and distribution director, Paul Roberts, said: “The interactive tools and insights available will help both those advisers who are new to protection as well as those who are experienced, helping to break down the complexities that can exist to make an adviser’s protection journey more seamless and streamlined.”
As an example, Roberts pointed to the Critical Illness Condition Tracer Tool which enables advisers to visually compare Scottish Widows’ approach to condition coverage against all the plans available at CIExpert.
“They can more easily portray the differences between policies to their clients along with an explanation regarding the incidence rates and claims statistics too,” he added.
CIExpert also stated the interactive digital dashboard is “increasingly” used by advisers to help their clients comprehend by the key elements of insurers’ life, critical illness, and income protection plans within an online resource.
Scottish Widows head of underwriting and claims strategy, Scott Cadger, said: “Consumer duty requirements are at the heart of advisers’ agendas.”
He added that having access to CIExpert’s Insight Zones will help advisers to understand customer journeys and provide better overall outcomes.
“It’s great to have CIExpert’s analysis of our proposition which brings to life the quality, flexibility, and inclusivity of our plans,” he added.
tom.dunstan@ft.com
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