SimplyBiz Group is launching a new digital offering which will allow advisers to provide interactive tools and topical information for clients.
It will also include the ability to carry out preliminary fact-finding and risk-profiling, compare policies, generate quotations and conduct transactions online.
Richard Ardron, marketing director of SimplyBiz, said: “When ‘robo-advice’ was first mentioned, much of the noise was about an ‘either or’ scenario – i.e. advice or digital.
“However, now that the dust has settled, we can look at the more practical application of digital tools and how they can complement the role of today’s adviser, not replace them.
“Our next generation sites allow advisers to wrap advice around technology, which will provide an enhanced service to today’s clients, and bring about some much needed efficiencies during these extremely busy times.”
SimplyBiz has worked with other companies including Selectapension, The Source, Distribution Technology and Intelliflo to create the ‘NextGen’ sites service.
The company is currently promoting the new service at its learning and development events and has secured interest from more than 200 firms to have one of the new sites, which it expects to go live in early December.
Mr Ardron said: “Consumer behaviour has and will continue to change, with more and more now turning to the internet and mobile devices for information, to interact and indeed to transact.
“Advisers who embrace this evolution will be at the forefront of this change, and are therefore likely to benefit from offering a much more flexible service, including being able to work with clients who are not yet in a financial position to work with advisers in traditional ways.
“The technology behind our NextGen Sites will support advisers as they develop new income streams, new service offerings and new ways in which to provide important information to clients and potential clients.
“We believe this is the only offering of its type currently available to advisers and we’ve invested heavily and worked closely with industry leading partners in order to create a proposition which will help firms who use our services remain at the very forefront of the advisory world.”
Earlier this month SimplyBiz announced a loss of £3.2m following a restructure which saw it consolidate its loans to access financing to grow the business.