Intelliflo will integrate Hearsay Systems’ adviser cloud platform into its Intelligent Office back office system.
This will allow advisers to manage their social media and local, search-optimised web presences all from a single dashboard.
Research carried out by Intelliflo with iO users in August 2016 found 70 per cent were engaging with social media, with nearly two thirds marketing via LinkedIn and over a third using Facebook and 40 per cent using Twitter.
Rob Walton, chief operations officer at Intelliflo comments: “Advisers’ time is precious so it’s easy to dismiss or put on the back-burner engagement with new channels of communication.
“By integrating Hearsay’s leading technology into iO and providing an up-to-date content library, our clients will have the tools they need to develop and manage effective and efficient social media interaction in a regulator-friendly and Mifid II compliant manner.”
Hearsay stated it has heavily invested in compliance and allows firms to meet their regulatory requirements for financial communication and promotion as well as the archiving needs of Mifid II.
To be compliant with Articles 16 and 69 of the directive, firms are required to keep records of all electronic communications—including social, email, and text messages—from any device, ensuring that they maintain adequate records of disclosures of potential conflicts of interest.
Hearsay’s predictive tools allow advisers to “hear” about key life events in their client’s life and provide a centralised library of compliant content that enables advisers to “say” the right message at the right time. As part of the service, Intelliflo is running an active content library designed specifically to save advisers time by selecting relevant material.
Chris Andrew, Hearsay managing director, said: “Our partnership with iO enables many more independent advisers to get the kind of marketing support that is typical of big financial services firm.
“Engaging with clients and prospects on the channels they prefer – and today that is increasingly on social, mobile and digital – can really pay dividends.”
damian.fantato@ft.com
