Rowan Dartington, a wealth manager with a branch network across England and Scotland, is bringing all its core investment services under one brand.
Rowan Dartington Signature will be renamed ‘Rowan Dartington Intermediaries’.
The new brand will be rolled out from this month and include a new logo, imagery and key message that Rowan Dartington’s business is not just about running investments but that it takes wealth management personally.
The rebrand was developed by Halo, a Bristol-based independent creative agency.
Graham Coxell, executive chairman at Rowan Dartington, said: “The evolution of our brand strategy provides a true reflection of Rowan Dartington today.
"We know that every client is different and every investment decision is personal. By looking at the big picture and then applying that knowledge to the individual portfolios that we manage, we are better placed to help achieve the goals and ambitions of clients, both now and in the future.
"Developing new brand purpose and distinctive identity is a bold step and will better reflect what we really do.”
stephanie.hawthorne@ft.com
