Wesleyan is launching a recruitment drive to increase its number of financial advisers by a third.
The financial mutual plans to recruit 100 advisers over the next six months across the UK as it sees growing demand for its services.
Wesleyan provides specialist financial advice and products for doctors, dentists, lawyers and teachers and currently has more than £7.6bn of assets under management.
Craig Errington, chief executive of Wesleyan, said: "We want to increase penetration further into our core markets and to do that we need more people on the ground. While we are still formulating our detailed plans for the next stage of our strategy, we are clear that there is growing demand for the specialist advice and services that we offer.
"We are also investing heavily in our digital capability to ensure that customers can deal with us however and whenever they want."
Wesleyan has said applicants must be level four qualified and have a strong commercial background.
Earlier this year Wesleyan announced it had seen premium income increase by 20 per cent to £388m for 2017, while life and pensions new business premiums were up 27 per cent.
The mutual's with profits fund, one of its most popular products, had a gross return of 10.4 per cent and gross cumulative return of 61.9 per cent over five years.
damian.fantato@ft.com
