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Service Awards Outstanding Achievement: Just

Service Awards Outstanding Achievement: Just

The company that won the outstanding achievement award expects a growth in retirement products catered to those aged over 65.

Just was the winner of the outstanding award at the 2019 Financial Adviser Service Awards, and a spokesperson for the company says: “People aged over 65 is the fastest growing population segment in the UK, so we are confident of continued demand for solutions meeting their needs.

“Increasing lifespans are making managing longevity risk an increasingly important part of financial planning for retirement. By broadening the availability of guaranteed income for life solutions to advisers’ clients on platforms and self invested personal pensions, we deliver benefits to advisers.

Just recently launched a Secure Lifetime Income tool. Just says the tool has been designed to work for advisers’ investment management and charging models, to give their clients security, flexibility and tax efficiency within the Sipp. 

According to Just, one of the biggest challenges for advisers and providers is to adapt to the needs of vulnerable clients – a key area of regulatory scrutiny. 

The spokesperson adds: “Earlier this year we shared the results of a major research project exploring our sector’s progress to date, and we have helped thousands of advisers at workshops and virtual presentations to tackle issues such as customer vulnerability head on by providing professional development and insight.

Over the next few months, Just plans to invest in justadviser.com to deliver support, insight and content. 

The company says it has an ongoing commitment to deliver ‘plain English’ communications to make it easier for advisers to help their clients.

The spokesperson for JUST says: “We will keep investing to continue to strengthen our intellectual property, unique insights and market-leading capabilities and to improve our value to those we serve. This includes our next-generation underwriting system, experienced medical team and underwriters.”

Way to success

• Launched Secure Lifetime Income tool to help advisers offer their clients security, flexibility and tax efficiency within their Sipps.

• Published results from a major research project into its sector’s progress to date.

• Ran numerous workshops and virtual presentations, helping thousands of advisers to tackle important client issues.