Midlands-based financial advisory firm Smith Cooper Independent Financial Solutions has become ‘Everlong Wealth’ following a recent re-brand.
The company has also achieved corporate Chartered Financial Planner status, a designation that only 15 per cent of UK financial advisory firms currently possess, according to the company.
With a collective 200 years of experience in financial planning among the team, Paul Hamilton, managing director of Everlong Wealth, said: “We have always prided ourselves on our longstanding client relationships and how we support our clients at every age and life stage.
"Our change in name highlights the importance of the core values we have always held.
"We provide a wide range of wealth management services to support individuals and businesses across the UK in achieving their financial goals."
He said the re-brand aimed to put the company’s values at the forefront of the business.
According to the company, ‘Everlong’ reflected the long-term nature of the support the company provides its clients in helping them to achieve financial freedom through financial security.
He also said the company’s new corporate Chartered Financial Planner status was public recognition from the Chartered Insurance Institute of the company's ongoing commitment to the highest professional standards within financial planning services in the UK.
Hamilton added: “Although the name of our business may be changing, the first-class services and truly independent financial advice we have always provided will remain the same.
"To have received corporate chartered status from the Chartered Insurance Institute is a fantastic achievement and the direct result of our team’s long-term dedication to our clients.
“We look forward to taking this next step in our journey as a chartered financial planning company with our clients by our side.”