Aegon’s platform asset growth reached 23 per cent in the second quarter, nearly 9 per cent greater than their nearest competitor according to the latest data from consultancy The Platforum.
At the start of September the firm reported that assets under management on the Aegon Retirement Choices and One Retirement platforms hit the £2bn mark and more work is being done to prepare for the at-retirement changes next April.
The firm is now preparing an extensive improvement programme which will overhaul the user experience and support growing customer demand for flexibility.
This will include an income planning tool, an online income management interface and the ability to select specific assets to provide drawdown income.
Duncan Jarrett, managing director of retail and at-retirement at Aegon, said: “All of our platforms have benefitted from the introduction of simpler charges, the removal of product charges for those with invested assets of £250,000 or more and a new fund range.
He admitted that 2014 has been a challenging year for the industry but added that the firm has learned a lot. “Listening to our key stakeholders has underpinned our growth and we must continue to listen to build on our success so far.
“We recently invited a number of key advisers to tell us what they thought about a host of industry issues and it has helped us to start thinking about how we engage and listen more, whether we are developing a new proposition or making changes to an existing one.”
peter.walker@ft.com
