Financial services firms already established in the region include Brewin Dolphin, which employs Welsh-speaking fund managers, in addition to Legal & General, Zurich, Lloyds Banking Group and ING Direct.
Local financial advisory firms such as Kymin have also expanded their services in the city, creating memoranda of understanding with university business schools to help bring more graduates into financial advice as a career.
It cites in excess of 61,000 people who work in financial services, with a further 74,000 who work in the professional services sector as a reason for it being a front runner for financial services business.
According to the document, more than 25,000 financial and professional services students are studying across Wales, which means “there is a constant supply of high-quality graduates available to companies”.
Adviser view
Gweirydd ap Gwyndaf, director of Cardiff-based Macsen Financial Planning, said: “We work in a tight-knit advisory community with the ability to advise clients in both Welsh and English.
“Financial services is definitely one of the target sectors for the Welsh government in terms of developing the economy but, from my experience, the efforts of the Welsh government are aimed at the larger financial institutions rather than the IFA firms.”
