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Aviva platform assets surge as adviser numbers double

Life and Pensions provider Aviva has seen assets rise to more than £3bn in funds under management on its adviser platform since 2012.

According Phil Ralli, head of platform proposition at Aviva, this represents a more than 200 per cent growth in FUM since 2012, and the company aims to double this again to £6bn by the end of 2014.

Mr Ralli said much of the growth came from “double” the number of advisers using the platform over 2013.

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He said: “Advisers seem to like our track record of meeting regulatory changes without disrupting their business, and this is certainly our aim with our clean share class fund approach.”

The company has introduced a new pricing tier on the platform for clients with portfolios of more than £400,000, and now has more than 2300 clean shares on the platform.

Mr Ralli added: “The fantastic support from advisers meant we more than doubled platform assets in 2013. We are continuing to deliver further enhancements in 2014, and weekly asset flows are comparable with some much bigger platforms.

“So we have set ourselves the ambitious target of £6bn by the year end, doubling assets again.”