Opinion  

FCA: ‘No need for small firms to change pay’

Clive Adamson

We recently published the latest findings of our review into sales incentives. It is one of the biggest pieces of research we’ve ever done – taking in all sectors and firms large and small.

This issue goes right to the heart of the collapse in consumer confidence in financial services. With one mis-selling scandal after another, consumers have been questioning if products are sold to them because they need it or because someone’s pay or bonus is on the line.

The good news is that we have seen a marked improvement in the way that sales incentives are managed and the way firms monitor how they are working. But we’re not out of the woods yet, which is why we’ll continue to focus on this issue.

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One area in which it is clear we need to do more is in helping smaller firms understand how they can make sure that sales incentives for staff aren’t standing in the way of customers’ best interests. Note that where people are paid solely by a share of income or commission this is a form of sales incentive (‘100 per cent variable pay’).

First, it’s important to make clear that this piece of work is not aimed at one man bands or partnerships where all sales activity or advice is undertaken only by the business owners. But these small business owners still have to be sure that the sales they make are fair and in their clients’ interests.

Second, we’re not advocating a tick-box regime, and we are not saying small firms have to cut all sales incentives or change the way they pay their people. We know that in some of the smallest firms 100 per cent variable pay is the norm and we don’t want to force them to take on inflexible, fixed costs. But that doesn’t mean they can ignore the risks of staff pay being directly linked to making sales, or the fees or income generated.

Our guidance takes account of the fact that firms of different sizes have, as a result, different resources at their disposal. So what do we expect?

It is paramount that firms don’t think that by virtue of their small size, the rules don’t apply. It may have been the banks under the hot spotlight of public reproof around sales tactics, but the guidance and latest report apply to all firms, large and small that have sales staff or advisers (employed or self-employed).

The starting point for managing sales incentives is making sure you have the right monitoring as well as the right management information. For example, if a firm notices that there is a spike in sales before the end of the month when staff pay is calculated, it could be an indication that there is something worth investigating. But without that information, it could be difficult to spot and the risk of costly mis-sales is likely to go unnoticed.