True Potential says new network is a ‘modern alternative’

True Potential has launched a new network, True Potential Associate Partners, which it described as a “modern way of working that’s based on the current True Potential Wealth Management business model”.

The group’s current distribution channels include its adviser firm True Potential Wealth Management and support services arm True Potential Adviser Services, which the firm states provides support to 22 per cent of directly authorised firms in the UK.

Earlier today, True Potential announced it has launched a direct to consumer platform.

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True Potential Investor is designed to simplify investing and encourage a “goal” and “impulse” based saving culture, the adviser group said.

Paul Bond, director at True Potential Associate Partners says the new offering means the group has “all bases covered”.

Earl Glasgow, managing partner at True Potential Wealth Management, said: “True Potential Wealth Management has increased the number of wealth partners by 300 per cent in the last twelve months, making substantial profits for the business.

“We believe this success can be attributed to our innovative way of working, using technology to improve the client experience, increase transparency and simplify investing and saving.

“The introduction of RDR, combined with trends in society and technology, have made the old network and national models unprofitable and quite frankly unworkable. True Potential Associate Partners offers a modern alternative.”