UnderwriteMe has appointed Phil Jeynes as its new head of sales and marketing.
He moves from the position of head of account development and public relations at VitalityLife - formerly PruProtect.
South African insurer Discovery acquired the entire share capital of VitailityLife - formerly PruProtect - in November.
Within days of the change of ownership VitalityLife introduced a new life insurance product, LifeStyleCare Cover, which “gives people added flexibility should they suffer from serious ill health during later life.”
In his new role, Mr Jeynes will lead the launch of UnderwriteMe’s comparison service, heading up all aspects of new business, marketing and public relations, reporting directly to chief executive Martin Werth.
He stated: “What UnderwriteMe has built is nothing short of ground breaking and will transform the customer and adviser experience, giving a genuine boost to the protection market.”
Mr Werth added the firm has ambitious plans for 2015 and needed someone with industry knowledge, enthusiasm and drive to complement the team.