AES International claims to be the first international financial advice company offering clients the option of taking a direct approach to investing.
The company’s clients will now be able to choose to invest using either a guided or do-it-yourself approach.
Sam Instone, chief executive of AES International, said: “Core to the proposition and our ethos as a company is an understanding that clients are in fact the best people to control their financial well-being, with some help from us, and we hope to transform the industry in the process.
“We are currently in the process of optimising our proposition and soon will be able to offer investors a much more technology-driven experience.
“However, even taking this initial step is a big push forward for an advice ‘industry’ that is still largely stuck in the dark ages.”
The two main options both carry a flat annual fee and financial advice will also be available.
AES International was founded in 2004 by former British Army officer Sam Instone.
It is headquartered in the UK and is regulated to provide advice in 36 countries across Europe and the Middle East.
As of 31 December 2014 it had assets under management of £500m.