The Pensions Advisory Service has launched a new campaign, in association with Project Bloom, to help warn people of the dangers of pension scams.
It will include images, messages and tips, released each day over the week.
These will be shared across all social media channels and supported by members of Project Bloom, the multi-agency anti-scams campaign led by the Department for Work and Pensions, The Pensions Regulator, the Financial Conduct Authority and the Serious Fraud Office, among others.
Michelle Cracknell, chief executive of Tpas, said the period after Christmas, when money is a little tight, is a prime time for people to be contacted out of the blue with unrealistic offers of fast cash.
Shes said: “It is important that we keep highlighting to consumers the best way to protect their pensions from these opportunists and raise consumer awareness of pension scams.
“The campaign launching today will continue to improve people’s knowledge of scams, what a scam looks like and how it might impact their later life, should they fall victim.”
Lesley Titcomb, chief executive of The Pension Regulator, said this supports the ongoing Scorpion campaign to help prevent pension savers become victims of “unscrupulous yet sophisticated scammers determined to take advantage of recent reforms”.
The campaign comes as the Citizens Advice Bureau warned of a spate of calls relating to a fake citizens advice group.
A note posted on its website mentions imposters claiming to be from Citizens Advice are cold calling people offering help with accident claims.
A spokesman for CAB said Citizens Advice would never contact people to sell them something.