Introducing the concept of retreasuring

Chris Budd

In zone B there is a danger of the knee-jerk reaction known as express declutter (sometimes referred to as ‘a good clearout’).

This carries several dangers, for example items in the pre-POA stage may also get discarded, a risk heightened in a multi-person abode. Note the gender clutter differential is at its peak at this point.

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Zone C

The subject often enters zone C in an elated state, using phrases such as; ‘swing a cat’, ‘room to move’, ‘clean lines’, ‘a good tidy-up’ and, the most emotionally charged if the gender clutter differential is high, ‘pointless crap’.

As the subject passes through zone C emotions can swing from elation through introspection towards a loss of identity and a feeling of soullessness.


The solution to the black hole of Zone C is a short period of controlled decluttering followed by acquisition. This is the process known as Retreasuring. It has also sometimes been called ‘re-retail therapy’.

The intensity and time period of Retreasuring is only restricted by fiscal limits. An unwritten but widely accepted rule of Retreasuring is that expenditure must significantly outweigh any profit made from disposal.

Having Retreasured, the subjects TI returns to peak values and remain so during a brief contentment phase before CI starts to grow and restarts the Treasure-Clutter process.


Skillfully timed Retreasuring can significantly enhance your wellbeing. So throw away those shoes your wife no longer wears or the guitar your husband never plays - and buy new stuff.

Chris Budd is MD of Ovation Finance. His book, The Financial Wellbeing Book, is out in May