Age Partnership is looking to attract over 100 new employees to their team over the coming months, to meet the demand for its financial services which are designed for over fifties.
The firm, which is based in Leeds and specialises in equity release and pension income, will create the new posts across all departments, including pension and mortgage advisers, in-house software developers and support staff.
In a bid to support the recruitment drive, Age Partnership is using social media and real life accounts of staff to get new potential recruits interested.
The social media campaign will use specially created Twitter and Facebook accounts, dedicated to job opportunities at the firm.
These will use staff experiences to communicate career development opportunities and the training available through the company’s Partnership Academy.
Additionally, a new careers website has also been developed which further tells the story of life at Age Partnership and provides job descriptions and application details.
Since it entered the market in 2004, Age Partnership has provided £1.3bn in equity release and unlocked £555m in pension savings.
In the first half of this year the firm stated it had advised on 28 per cent of all equity release sales completed across the UK, and had experiencing year-on-year business growth of 35 percent as it approached the end of the third quarter.
This growth has increased the need for the new recruits, which will see the number of people employed at Age Partnership rise to over 400.
Last year, the firm made a number of decisions which reflected the firm's growth in the market.
In Febraury 2015, it was on a recruitment drive to help expand its face-to-face equity release advice service this year, with recent figures revealing that lending of the loans increased by almost a third.
In September 2015, Age Partnership launched a new service for the medically underwritten bulk purchase annuity market.
Julia Edwards, head of human resources at Age Partnership, said: “A recruitment advertisement can paint a fantastic picture about the company and the vacancy but it is more credible when someone who actually works there talks about their experiences and opportunities given to them to progress.
“We have created an excellent ethos within Age Partnership through regular training and clear career progression within a relaxed environment which results in high job satisfaction and an extremely low staff turnover.
“The positive attitude of the staff also means our customers enjoy dealing with us which has helped us achieve the exceptional growth that we’re experiencing."