There may be things in your diary that can’t be moved, so briefing your team on the key messages you want clients to hear, will at least give some reassurance before you are able to chat to them personally.
6) Think beyond the client
Making yourself available to journalists will potentially generate some valuable PR, and will increase the reach of your message.
Being able to ease the nerves of investors who aren’t already clients can only help to build your reputation. You never know; when they are looking for an adviser, they may well remember the one that helped to reassure them last time the stock market wobbled.