Walker Crips is to rebrand its private client business as it seeks to expand beyond its roots as a stockbroker.
The company said this part of its business, previously known as Walker Crips Stockbrokers, would now be known as Walker Crips Investment Management.
A statement from the company said the name change reflected the business's current activities, which included providing investment to both tailored and model portfolio clients.
The model portfolio service is available to both private individuals and to wealth managers.
The business as a whole had assets under management and administration of £5.2bn at the end of September 2018, representing an increase of £200m in three months.
Mark Rushton, chief executive at Walker Crips Investment Management Limited, said: "This rebrand acknowledges the evolution of our business and reflects the comprehensive range of investment services we offer whilst enabling us to stay true to our philosophy that traditional, high-touch client service improves outcomes.
"As we start the New Year I look forward to working with the team to develop our investment offering further, while we continue to maintain the service culture and high standards that are reflected in our dedication to our clients."