InvestmentsApr 30 2019

Seneca reports inflows of £2m a week in 2019

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Seneca reports inflows of £2m a week in 2019

Seneca Investment Managers had net inflows averaging £2m a week so far in 2019, the company has confirmed.

 

That takes the company's total assets under management to £615m.

Steve Hunter, Seneca's head of business development, said "80 to 90 per cent" of the net new money coming into the company was from financial advisers.

He said Seneca's decision to have little exposure to equities in 2018 boosted the performance of its funds, while the company was also an early stage investor in AJ Bell, which floated on the London Stock Exchange last year, crystalising a gain for Seneca, which sold half of its stake.

Seneca runs multi-asset funds and only invests directly in equities in the UK. It has no current plans to expand beyond multi-asset products. 

Mr Hunter said: "No one wants to be the guinea pig, so when you get some advisers on board, that makes it easier for more to join, and that is what has happened, now that advisers see some have invested with us, we are starting to win business from new advisers."

He added that the company doubled its spend on marketing and business development during the year the past year, and the inflows presently occurring are a result of that investment. 

FTAdviser previously reported that Seneca generated inflows of £1m a week in 2018, with positive net flows in every quarter.

david.thorpe@ft.com