The new rules are likely to mean some investors are better informed and could reduce the amount some put into the platforms.
They are not likely to put many existing investors off the sector entirely, however.
What might do so are more high-profile collapses.
The higher returns may not look quite so attractive if the sector as whole starts to be seen as a high-risk gamble.
The P2P sector still has huge capacity for growth and can continue to play an important part in providing an increasing source of funding for British businesses and individuals, whilst offering attractive returns to investors.
But to do so long-term, it needs to put the right governance, controls and care for customers in place.
It has great potential; whether that is realised is in firms’ own hands, or that of their peers.
Mark Turner is managing director compliance and regulatory consulting at Duff & Phelps