Financial Conduct Authority  

FCA launches £11m campaign targeting new investors

“For example my first run at the Tokyo Olympic Games didn’t quite go to plan, but because I had prepared properly I was able to get it right in the next run. It’s all about the smaller calculated risks in practice that don’t always go to plan, to gain the right experience to pull off something bigger at the right time.

“When it comes to investments, I would only take on high risks if I felt like I’d done enough research and I was properly prepared.”  

The FCA has made the campaign video and content available and is encouraging firms to use it on their own social media platforms and internal communication using the #InvestSmart hashtag.

sonia.rach@ft.com

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