LV has partnered with broker Age Partnership to advise customers who contact the provider directly about taking out an equity release plan.
Customers who contact LV will be referred to the broker, which will advise on the most suitable products available from the whole of the equity release market, including exclusive plans.
Clive Bolton, managing director of savings and retirement at LV, said: “This development of our direct marketing capability and agreement with Age Partnership will help us grow the market by leveraging the appeal of our trusted brand credentials and enable consumers to speak to expert advisers who can help find them the most suitable equity release plans on the market.
“LV chose to work with Age Partnership due to their expertise in advising later life clients and the high quality experience they deliver on behalf of partner brands.”
Dan Baines, commercial director at Age Partnership, added: “We look forward to providing LV customers with safe, clear and balanced advice on their options in this area and, ultimately, to improve their lives”.
chloe.cheung@ft.com
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