Consolidator Clifton Asset Management has launched an investment platform for advisers, with six discretionary fund managers already signed up to the service.
The Viewpoint Portfolio platform will be run by Clifton’s pension provider subsidiary Morgan Lloyd Sipp Services and can be accessed by advisers through a client portal and dashboard.
The platform is priced at 0.3 per cent of the portfolio, with a fee cap of £800 per annum, and offers access to products including self-invested personal pensions, Isas, Junior Isas, offshore bonds and general investment accounts.
Brewin Dolphin, Eden Park Investment Management, Seven Investment Management, Tilney Asset Management, LGT Vesta, Waverton Investment Management have signed up as discretionary fund managers on the platform.
The platform is white-labelled, meaning advisers have the option to brand it as their own or alternatively choose to keep the Viewpoint name.
Clifton said the cloud-based platform can be tailored to suit individual adviser needs and hailed the launch as laying the "foundation" for further growth in the fund management sector for the south-west based asset manager.
John Dowding, technical director at Morgan Lloyd, said: "With ever increasing numbers of IFAs using Morgan Lloyd for its Sipp and Ssas products, it was a natural evolution to launch our own low-cost investment platform so that IFAs can easily manage their client portfolios alongside more complex work such as commercial property and Ssas loan-backs.
"Viewpoint Portfolio forms the backbone of further growth and development by the Clifton Wealth Management Group into the fund management sector, so it’s a case of ‘watch this space’."
Angus Macdonald, chief executive at Hubwise, whose technology will support the platform, said: "We are delighted to be able to assist Morgan Lloyd in launching not just the Viewpoint Portfolio platform itself, but such an important element in Clifton Group’s strategic development.
"We pride ourselves on the usability of our technology and platforms, so often a critical factor in advisor choice and the development of sustainable relationships with both providers and clients."
Last month Clifton made the first acquisition in its plans to build a regional network of small advice businesses, which it hopes will have £1bn of assets under management within the next five years.
Clifton's financial planning director Anthony Carty said the company was currently in deal talks with a dozen smaller firms, of which he expects six or seven deals to come to fruition in the next 18 to 24 months.
rachel.addison@ft.com
What do you think about the issues raised by this story? Email us on fa.letters@ft.com to let us know.
