Forget trying to get facetime with government ministers, or lobbying the consumer press.
The real targets should be scriptwriters of the soaps. Mr Tilley said there should be a plotline involving a character losing his pension, and realising he should have gone to a financial adviser.
He added: “We should get people to learn from other people’s mistakes. Soaps seem very real.”
A cliffhanger with pensions in it? The stuff that dreams are made of.